George Mazarakis_phto_150x150 Mr. George Mazarakis

  Senior Partner at fzein CEO at PCC Hellas

  fzein, PCC Hellas


Short Bio

AREAS OF EXPERTISE Medication Adherence: The last 10 years focusing on Medication Adherence solutions. Developing strategies for motivating patients and physicians to engage in Medication Adherence processes. Building relationships with pharmaceutical companies and public Health authorities, such as the Ministry of Health and the Public Healthcare Services Provider (EOPYY). Expanding business and establishing collaborations with both national serious players, such as the National Centre of Scientific Research (Democritus), and international Health organizations, such as AIFA Agenzia Italiana del farmaco and E-HealthLine. Modeling processes and developing new mechanisms for Medication Adherence. Granted patent “Method of Patient Compliance” and patent pending for “Patient Compliance Mechanism”. Knowledge Management: Two years of active involvement in the area of Knowledge Management, especially on the subject of the ways used to manage Explicit Knowledge and the development of flow and control processes for the creation of virtual Corporate Universities. In addition, self-educated on culture and leadership issues for Knowledge Management according to the Hellenic reality. Variable Pay Systems: Five years of involvement with planning, implementing, developing and valuating Variable Pay Systems, in order to join Performance Management and Compensation & Benefits processes. Main area of expertise is the retail companies systems.

Presentation Title: Simplicity and Fun – Key contributors for Assistive Living and Wellbeing


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