Introduction to Design-Thinking

In this fun and interactive Masterclass, we will explore the tool and methodology of Design-Thinking which is one of the fundamental building blocks of exploring problem-solution fit in new venture creation. Design-Thinking is a human centred approach to innovation that draws from the experience and toolkit of designers in order to integrate the needs of people into the design of new products and services. Pioneered by the product design consultancy IDEO and the Stanford d-school in the late 1990s as a useful framework for solving business problems, it is a handy and useful tool in the entrepreneurial toolkit when validating potential ideas for new ventures.